How It Works

Real Characters.
Real Memory.
Real Conversations.

Not another app with robotic tutors and forgotten progress. Project Fluency creates authentic conversation practice with characters who remember everything—including what you got wrong last time.

5
Languages
60+
Characters
24/7
Available
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Don JoaquĂ­n
5
Languages
The Concept

The Don JoaquĂ­n Universe

One hospitality empire. Five languages. Real characters in real locations who remember every conversation, adapt to how you learn, and push you past your comfort zone.

Each character has a distinct personality, regional accent, and teaching style. Some are patient teachers. Others will roast your pronunciation until you get it right.

Research
Backed Method
60+
Characters
$0
VC Funding
The Character System

Characters That Remember You

Not generic AI tutors. Real personalities with memory, opinions, and regional authenticity.

Persistent Memory

Characters remember your progress, mistakes, milestones, and personal details across hundreds of conversations. They'll call you out when you slip up on something you've practiced before. This isn't a chatbot that resets—it's a learning relationship that grows.

Regional Authenticity

Mexican Spanish ≠ Argentine Spanish. Our characters speak with authentic regional accents, slang, and cultural context.

Distinct Personalities

Some are patient. Others push hard. Each has their own teaching style that makes every conversation feel real.

Loading characters...
The Learning Loop

How You Actually Improve

1

Have a Conversation

Speak with AI characters in real scenarios. Order food, navigate directions, handle social situations, negotiate prices.

2

AI Analyzes Your Gaps

Our system identifies patterns in your mistakes—grammar, vocabulary, pronunciation, comprehension. No hiding.

3

Targeted Drilling

Practice exercises generated specifically for your weak spots. No wasted time on what you already know.

4

Track & Repeat

Watch your skills improve over time. Characters remember your growth and push you to the next level.

Shaen - Founder

Thirteen countries. Three years. And I still froze every time someone spoke too fast or used slang the apps never taught me. I wasn't learning a language—I was learning an app. So I moved to Mexico City and built the thing I wish existed: characters who talk like actual people, remember your mistakes, and don't let you hide behind a multiple choice button.

Shaen
Founder & CEO
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Why We're Different

Built Different Because We're Not Chasing Unicorns

Research-Backed Method

Conversational practice produces faster results than traditional apps. We built on that research—not marketing hype.

Proven

Sustainable Model

Minute-based pricing prevents devaluation. Without VC pressure, we build for users—not metrics.

No VC Pressure

Authentic Characters

Not AI slop—real personalities with regional accents and cultural context. Built by language learners, for language learners.

60+
Rewards That Matter

Practice Time Ownership

Unlike meaningless badges and streaks, we give you something real: free conversation minutes. The more consistently you practice, the more you earn back.

Starter
10%
Growth
15%
Pro
20%
See how PTO works
Pro Monthly Bonus
85 min

Free minutes earned monthly

Ready to start speaking?

Project Fluency Your Journey to Connection
First Class
NOW
Starting Point
FLU
Fluency
Languages5
Characters60+
Availability24/7
BoardingNOW
FLU
Destination: Fluency
PJFL-2026