Learn Italian the way it's actually spoken
12 characters across 3 properties in the Ferretti family world. From the Tuscan farm and winery to Rome's Trastevere café to Milan's boutique hotel—each location with its own regional flavor and characters who remember your mistakes.
Three locations. Three worlds.
From Tuscany's rolling hills to Rome's ancient streets to Milan's fashion district. Master regional expressions with the Ferretti family and their team.
Family · 2021
Fattoria Ferretti x Don JoaquĂn, Tuscany
When Giuseppe passed in 2020, his widow Francesca faced impossible choices. She called Don JoaquĂn. The partnership saved the family business. Now the Ferretti children run the operation: Marco manages the restaurant, Giulia runs the B&B, and Salvatore still cuts hair three doors down.
Roman · 2022
Caffè Ferretti, Rome
The family's Roman outpost in Trastevere. Davide took over creative direction after his father's death—Rome is home for this Ferretti rebel. Gianni has been the family driver since 1989, knows every Roman street. Luca teaches dating vocabulary between fitness sessions.
Modern · 2023
Don JoaquĂn Milano
The only Italian location built from scratch. Modern design meets Don JoaquĂn soul. Alessandro runs the kitchen (Carmen's recommendation). Chiara handles business consulting. Isabella curates the boutique. Sofia teaches wellness and reflexive verbs.
12 personalities. 12 ways to learn.
From the patient Tuscan host to the sophisticated Milan chef. Each character teaches different aspects of Italian language and culture across three regions.
Giulia
Numbers, time, reservations
Marco
Food vocabulary, ordering
Gianni
Transportation, directions
Sofia
Reflexive verbs, daily routines
Luca
Dating, romance, flirting
Alessandro
Subjunctive, advanced grammar
Chiara
Business Italian, professional
Dr. Amara
Health, medical, emergencies
Isabella
Fashion, shopping, bella figura
Zia Francesca
Grammar patterns, verb logic
Davide
Roman slang, modern culture
Salvatore
Past tenses, storytelling
Conversation is the curriculum
No flashcard grind. No gamified streaks. Just real conversations with characters who adapt to how you actually speak.
Take the Assessment
A 5-minute voice conversation that maps your level, goals, and regional preferences. No multiple choice—you actually speak.
Meet Your Characters
We recommend characters matched to your level and goals. Subscribe to unlock all 12—from Giulia's patient first words to Alessandro's sophisticated subjunctive.
Speak. Get Corrected. Improve.
Each conversation builds on the last. Characters remember your mistakes, track your progress, and adapt their difficulty as you grow.
AI That Actually Remembers
Mess up the subjunctive on Tuesday? Alessandro will bring it up in his next fine dining lesson. Confuse "passato prossimo" with "imperfetto"? Salvatore won't let you forget. That's not a bug—it's the point.
Ready to enter the Don JoaquĂn Universe?
Take the free 5-minute assessment. We'll match you with characters who fit your level, goals, and the Italian you actually want to speak.