Learn Spanish the way it's actually spoken
17 characters across 4 properties in the Don JoaquĂn hospitality empire. From the flagship hostel in Mexico City to the winery in Madrid—each location with its own dialect, slang, and characters who remember your mistakes.
Four locations. Four worlds.
Each property has its own story, its own characters, and its own version of Spanish. Learn the dialect that matches where you'll actually use it.
Flagship · 1985
Don JoaquĂn Hostel, Mexico City
Where it all began. The flagship hostel still stands in Centro HistĂłrico—now a hub for travelers, language learners, and the community Don JoaquĂn never forgot. The staff teaches Spanish between shifts. The nurse at the nearby hospital knows the guests by name. The market vendor on the tour route became the unofficial haggling instructor. The Uber driver has the hostel on speed dial.
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Rioplatense · 2008
Don JoaquĂn Buenos Aires
Carmen Vidal was an up-and-coming chef in San Telmo when Don JoaquĂn visited fifteen years ago. He ate at her tiny restaurant three nights in a row, then made her an offer: partnership on a proper establishment. Today it's one of Buenos Aires' most respected restaurants, with Carmen as head chef and co-owner.
Caribbean · 2016
Don JoaquĂn Cartagena
When Don JoaquĂn expanded into Colombia, he trusted family. His nephew Santiago runs operations with professional charm and a competitive edge. Roberto is Santiago's fixer—when tourists get robbed, scammed, or in trouble, Santiago calls Roberto. He's cleaned up too many gringo messes to have patience for tourists who treat Spanish like a hobby.
Castilian · 2019
Don JoaquĂn Madrid
Alejandro ran a small hospitality operation outside Madrid—a countryside winery and a city tapas bar—when Don JoaquĂn approached him about partnership. A lifelong Madrileño, Alejandro watched tourists butcher Spanish culture for years: ordering paella in Madrid, expecting flamenco everywhere, eating dinner at 6pm.
Every type of person
The patient teacher. The impatient chef. The gossipy bartender. The no-nonsense fixer. You'll meet them in real life—practice with them here first.
Ana
First words, greetings, basic introductions
Diego
Basic verb endings, gender/article patterns
Mateo
Numbers, money, Mexican slang
Carmen
Food vocabulary, Argentine voseo
Don JoaquĂn
Business Spanish, formal speech
Roberto
Scam detection, firm refusals
Maria
Medical vocabulary, pharmacy Spanish
Jezabel
All verb tenses through gossip
Alejandro
Spain Spanish, vosotros form
Rosita
Market vocabulary, haggling
Carlos
Directions, transportation
Valentina
Dating vocabulary, flirting
Conversation is the curriculum
No flashcard grind. No gamified streaks. Just real conversations with characters who adapt to how you actually speak.
Take the Assessment
A 5-minute voice conversation that maps your level, goals, and regional preferences. No multiple choice—you actually speak.
Meet Your Characters
We recommend characters matched to your level and goals. Subscribe to unlock all 17—from Ana's patient first words to Roberto's pressure-tested survival Spanish.
Speak. Get Corrected. Improve.
Each conversation builds on the last. Characters remember your mistakes, track your progress, and adapt their difficulty as you grow.
AI That Actually Remembers
Mess up subjunctive on Tuesday? Jezabel will bring it up in her next gossip story. Confuse "vos tenés" with "tú tienes"? Carmen won't let you forget. That's not a bug—it's the point.
Ready to enter the Don JoaquĂn Universe?
Take the free 5-minute assessment. We'll match you with characters who fit your level, goals, and the Spanish you actually want to speak.