The Don Joaquín Universe
One hospitality empire spanning five countries. 68+ AI characters who remember every conversation. Five languages to master. Your journey to real-world fluency starts here.
Don Joaquín
Founder • Est. 1985It Started With One Restaurant
Mexico City, 1985. A single restaurant in Centro Histórico. That's where Don Joaquín built what would become an international hospitality empire — properties spanning Mexico, France, Italy, Brazil, and the United States.
His philosophy lives in every character you'll meet: language isn't learned from textbooks. It's learned from people. From the bartender who remembers your order. The concierge who knows your story.
"Every conversation reveals something new — about the world, and about yourself." — Don Joaquín
Five Properties. Five Languages.
Each location offers a different world to explore, with characters shaped by their culture, their city, and their role.
Spanish
Don Joaquín Mexico City
The flagship. Where it all began. A boutique hostel steps from the Zócalo, with rooftop mezcal bars, in-house restaurants, and staff who've seen every type of traveler.
Start your morning with Mateo's coffee recommendations. Get lunch tips from Carmen. End the night with Luis teaching you slang over tacos.
Every Role You'll Encounter
Each location has the same roles — but wildly different personalities. The Mexican bartender and the Parisian bartender teach you different things, in different ways.
The Patient Guide
For absolute beginners. Celebrates every pequeño victory. Never makes you feel dumb. Will repeat something 100 times without judgment.
The Food Expert
Teaches through menus, orders, and kitchen commands.
The Navigator
Directions, transportation, getting you there.
The Romance Coach
Flirting, dating, vocabulary of attraction.
The Grammar Nerd
Makes patterns logical. Can't stop explaining why.
The Storyteller
Past tenses alive through gossip and memories.
The Professional
Business language, formal registers, career talk.
The Medical Expert
Health vocab, pharmacy visits, emergencies.
The Street Slang Crew
Street language, colloquial expressions, real talk.
The Locals Who Know Everyone
Not everyone works for Don Joaquín. But everyone knows him.
We Succeed When You Leave
We're not trying to replace human conversation. We're preparing you for it. When that first real conversation doesn't feel terrifying, we've done our job.
Messy, Not Textbook
Regional accents. Slang. Difficult people who won't coddle you. Real language is messy — so we teach it that way.
Memory, Not Sessions
Characters remember your mistakes, your progress, your story. Like that waiter who knows your order after the 8th visit.
Conversation, Not Drills
You can drill if you want — but you don't have to. Many learners reach fluency through pure conversation, fixing mistakes naturally.